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If you live in Charlotte, NC ( for now) you're in luck, especially if you like chicken nuggets for a limited time. Why? Because they're trying to target younger consumers. They'll come in packs of 12 to 36 pieces. Now don't get us wrong, we know that KFC has a bunch of different kinds of chicken, including popcorn nuggets, but the chain is betting just 'Nuggets' will be a bigger draw for a younger set.
photo: Getty Images
Gen Z (18-24) is an important demographic for restaurants.
"The earlier you can engage with a consumer, the more potential you have for building loyalty and building frequency over the course of more years," Robert Byrne, director of consumer and industry insights at the restaurant consulting firm Technomic, previously told CNN Business. It's hard to develop loyalty "once somebody's past that window," he said.
We'll take ours with ranch, and some bbq sauce packets as well please.