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So what should you say instead of "Hey?" Ask a question about something on their profile. Break the ice. Show you paid attention by writing things down, or start with something fun like asking if pineapple belongs on a pizza, favorite breakfast or whatever. Even sending a fun gif of and animal waiving is WAAAAYYYYY better then just saying "hey."
“Hey” is super uninteresting. It gives off zero intention of seriousness or a decent conversation, which are two things people on dating apps looking for love want to see. Especially when you have the person’s pics or dating profile to comment on, just messaging “hey” show a series lack of effort. So before you just throw that "Hey" out there you might want to think about what it's saying.