Justin Bieber wants to make sure people smell good. The singer is teaming with natural brand, Schmidt's, to introduce a new natural deodorant scent called "Here + Now," set to launch in the fall.
The new deodorant will be vegan and cruelty free, although what it smells like hasn’t been revealed. The company says Justin worked closely with them on the label artwork, name and more.
“Our R&D and creative teams have worked closely with Justin and his team to bring his vision to life,” Schmidt’s CEO and co-founder Michael Cammarata tells “People.” “They’ve been involved every step of the way, which has made for a really fun and collaborative process. It’s important to us that he and his team, and therefore his fans, love it just as much as we do.”
Photo: Getty Images/Pierre Suu