Like BTS? Like Barbies? Say goodbye to your paycheck this summer when Mattel teams up with BTS for a line of dolls inspired by the band. My question is what kind of accessories will they come with though?! Microphones, Army Bombs?
According to the press release from Mattel:
"BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band," said Sejal Shah Miller, SVP & Global Brand GM for Mattel. "Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS."