The Halftime Show Leads To Big Sales/Streaming Numbers

As you can imagine, the Super Bowl helped boost sales for artists who performed during the event, but it turns out, it also helped other artists as well.

The one artist who seemed to get the biggest boost from their association with the Super Bowl was Carrie Underwood, whose song “The Champions,” which played during the NBC telecast, shot to number one on the iTunes chart. 

Of course, Justin Timberlake saw a huge sales bump, although several of his “Man of the Woods” tracks were already in the Top Ten since the album just came out Friday. “Say Something,” which he didn’t sing during the halftime show, is at number two, while “Filthy” is at four, “Can’t Stop the Feeling,” is at six and “Man of the Woods” is at 10. In addition, older songs also got a bump, including “Mirrors,” jumping to 14, “Rock Your Body,” up to 19 and “SexyBack” now at 27.

  • Meanwhile, the Super Bowl also translated into huge streams on Spotify, for not only J.T., but Prince, who was honored during the halftime show, and Janet Jackson, possibly because fans still upset about Timberlake’s participation in the wardrobe malfunction problem were calling yesterday #JanetJacksonAppreciationDay. Overall, Janet saw a 150% increase in streams, while Prince’s “I Would Die 4 U,” the song J.T. sang, was up 916%. In addition, Prince’s entire catalog saw a 205% increase in streams, while Timberlake saw a 214% increase.


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