Matt Lauer's firing lured viewers back to the Today show, which beat Good Morning America for the first week in three months, the Nielsen company said. Today had more viewers than GMA every day last week — the first time that's happened since last December. NBC fired Lauer following a colleague's charge of an inappropriate relationship that began in 2014; other women have since come forward. Viewers were told of his dismissal at the top of last Wednesday's show. Today viewership shot up from 4.2 million on Tuesday to 5.7 million on Wednesday. The show had 5.2 million viewers Thursday, during which Lauer issued a statement about his behavior. The story even appeared to help NBC's Nightly News, which drew 10.5 million viewers Wednesday, when Lauer's firing was the lead story.