Apple is set to debut a variety of new devices — including the next generation iPhone — at its annual product-announcement event on September 12th. The world’s biggest tech company will reportedly unveil three versions of the iPhone 8, including a “showcase iPhone” that will be larger and feature an OLED screen covering the front of the entire device. Apple’s cornerstone product is expected to sell for as much as $999 on the high end. With a more drastic update to the iPhone, Apple is aiming to galvanize sales. They sold a massive 41 million iPhones last quarter, but with customers waiting for its new model, it marked a stark decline from its previous two quarters. At the same time, Apple has seen its smartphone market share slip from 14 to about 9% in China — a trend investors would like to see reversed.
Content Goes Here