Coach Unveils New Selena Gomez Collection

Selena Gomez was named an ambassador and design collaborator for Coach, and now her first contribution to the fashion brand is here. The company just announced the launch of Coach x Selena Gomez, a new collection that features what they’re calling the Selena Grace, a bag designed by Selena in collaboration with Coach Creative Director Stuart Vevers.

The bag, which comes in three colors -  Selena Black Cherry, Selena White and Selena Red -  is a double-handed carryall, which features a hangtag with her signature, a storypatch sewn inside with the empowering message: "To be you is to be strong,” and the phrase “Love yourself first,” embossed on the bottom. In addition to the Selena Grace, the line also features bag charms, wallets and the Selena Wristlet.

"I'm very excited for everyone to finally see the design Stuart and I worked on together," Gomez says. "I can't wait to carry it—it's totally versatile, perfect to wear day-to-night and it goes with everything." 


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