Reports have suggested that Taylor Swift is looking to launch her own streaming service, after she filed legal documents giving her the right to brand a website "featuring non-downloadable multi-media content in the nature of audio recordings." Well, her team is now denying the claim.
A source close to Taylor tells “Billboard” that she isn’t planning to compete with Spotify or Apple Music with her own service. Instead the “Swifties” website is going to be more of a “personalized fan club app” and feature things like audio, video and live performances, as well as exclusive merchandise and possibly a mobile game.